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Evolve and thrive! Transition your sales reps in to next generation key account managers. The shift from a sale rep approach to consultative, agile key account managers has been happening for years. Now is the time to step back and assess the sophistication of our KAM programs as:. Combining advanced AI with the digitization of biology to empower patients and personalize healthcare.

Fireside chat: How patient group can be the bridge to pre-competitive collaboration with RWE. Where is tech innovation bringing real value in healthcare — and how are pharma companies keeping pace? Disrupting the healthcare model: The shift to patient control of drug access and treatment. Fireside chat: Draft your fantasy pharma team: pair the right model and right vendors for your objectives. Panel: Create first-rate patient partnerships: Identify the metrics, improve internal structures and quantify success.

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Panel: Invest time, money and manpower today to grow the commercial field force of the future. Robert W. Financing the future: precision financing innovations to enable patient access to durable, curative therapies. Patient group partnerships are the foundation of effective disease awareness strategy.

Systems thinking Is your key to improving quality outcomes for providers and patients. Discover creative strategies to partner with IDNs with digital innovation driven by medical priorities. Start with customer experience to create effective digital strategy for medical engagement. Full industry-pushing agenda. Download info pack.

Become healthcare's solution. Fireside chat: Creating a cure - Gene therapies are breaking scientific boundaries How the 'science of gene therapy' has redefined what is possible for curative medicines Join a candid discussion on how value models are being innovated to create access, fund innovation and meet stakeholder needs. Panel: Buckle up and get ready for Election Year Price control is now a bipartisan issue, how will policy change as we head towards the election?

Looking past the rhetoric across policy positions: what underlying trends will stay the same?

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Against uncertain outcomes, we still have to set strategy. How do we plan for and beyond? Creating a competitive advantage through culture and values Understand how Takeda is using its values-based and patient-centered culture to create new expectations about what to expect Find out how Takeda uses its priorities - Patient, Trust, Reputation and Business - to guide its decisions and always put patients before profits Learn how nurturing curious, connected and courageous people creates a deep understanding of patients and innovative ways to support them.

The new frontier of customer engagement. Transition your sales reps in to next generation key account managers The shift from a sale rep approach to consultative, agile key account managers has been happening for years. Now is the time to step back and assess the sophistication of our KAM programs as: Data changes the game: As AstraZeneca enlists artificial intelligence for sales rep coaching, define your AI and machine-learning vision Silos break down: Integrate with medical affairs to win back customer relationships and trust Commercial becomes the value provider: devise a sophisticated, personalized demonstration of value at training level to forge a KAM value-based culture.

Keep up with your customers: Match your digital engagement tactics to IDN maturity Fewer customers, greater challenges: Assess the need for a digital engagement strategy tailored to IDNs Overcome the challenges of scaling IDN strategy across customer groups with vastly differing digital sophistication Understand what works: where do IDNs want support and how can data-driven digital help?

Make the most of data. Panel: Unleash the potential of data-driven compliance Take the fear out of regulatory challenges and data privacy to make the most of your data and expand internal capabilities Integrate and cross-reference data across your company and gain a degree customer view Identify and focus on the metrics that matter that provide true value to your business Demonstrate improved outcomes for patients to gain their long-term loyalty and boost your bottom line.

Knowing me, knowing you: Hyper-personalization as an achievable route to success Harness your data insights to get up close and personal with your customers Build trust and differentiate your brand by taking personal communications to a higher level, boosting familiarity, authenticity and authority Consent as priority: demonstrate your respect for data confidentiality as a trust driver. All in this together: Holding and sharing internal customer data See what effective data ownership and management looks like when tailoring an effective strategy for your company Integrate data ownership with analytics strategy and execute across functions to deliver intelligent engagements Gain practical solutions to communicate collaboratively and break down internal barriers.

Collaboration is key. Collaboration unlocks the innovation we need for value-based care Collaboration is the only way Industry can evolve and meet stakeholder demands to deliver more and charge with less Understand how to work together to stakeholder value Spotlight on one critical digital innovation breakthrough, which is coming through as a result of TransCelerate member work.

Based out of Portland OR, his focus is maximizing value in health benefit plans for employers, health systems, and health trusts. Currently in his 10th year with USI, Dr. In the mids Dr. Killilea was an officer of a company which built a large, publicly traded PBM which innovated in clinical programs and value-based manufacturer contracting. Critical for the success of both entities were elimination of cost excess in network pricing, application of evidence-based strategies for health plan resource management, and focus on maximizing value in pharmacotherapy.

He earned a B. Killilea has published many articles in the areas of pharmacotherapeutics and benefits as well as presenting nationally and internationally. Her role acts to advance initiatives which educate and mobilize health advocacy leaders to collaborate on priority healthcare issues, bringing the voice of the patient to decision makers and improve the lives of those affected by disease and chronic health conditions. Fran was responsible for developing and leading the Federal Government Relations Advocacy strategy and execution in alignment with key stakeholders, to shape and influence the external healthcare environment and bring the patient advocacy voice to the forefront within the Respiratory and Oncology Communities, and working with Professional Associations, and Business Coalitions.

Fran was a Regional Account Director, responsible for Medicaid and Public Payers and Senior Manager, State Government Affairs Advocacy helping customers remove barriers and access medicines in the Public Sector, and garnering support for state legislative priorities by developing relationships and building coalitions with patient advocacy organizations and professional associations across New England and New York. Manager of Healthcare Education.

Barry Liden is Vice President of Patient Engagement for Edwards Lifesciences, the global leader in patient-focused innovations for structural heart disease and critical care monitoring. He is responsible for helping the Irvine, California-based company engage with, learn from and empower patients and their families to improve the healthcare experience. Before joining Edwards, Liden served for seven years in leadership positions at two niche public relations and integrated marketing consulting firms in Dallas, Texas and Los Angeles, California.

He began his public affairs career in as the Director of Government Relations for the Los Angeles Area Chamber of Commerce, responsible for transportation and environmental policy development and advocacy for the greater L. For more than 25 years, Liden has integrated public policy, government relations, public relations and crisis management practices to provide strategic solutions to his clients and employers' challenges. He shared this experience with public relations undergraduate students at the University of Southern California as an adjunct faculty for seven years before moving to the Washington, D.

Liden has a bachelor of science in public administration from the University of Southern California, and a juris doctor from Loyola Law School of Los Angeles. He lives in Garrett Park, Maryland with his wife Tracy and three sons. With over ten years of creative experience leading health and wellness brands into the digital future, Matt brings a wealth of knowledge and creativity to every project from inception through production.

Experienced in web, mobile, social, print, broadcast, and a full array of new media, his award-winning creative ideas and executions speak to consumers in a variety of therapeutic categories. His experience as a patient spans over 3 decades.


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He is a 3-time kidney transplant recipient with other chronic conditions. Michael is a tireless, independent patient advocate and a healthcare strategist.

He strongly believes that patients should play integral roles in healthcare companies and government agencies. He is a published author, with his latest piece in the American Journal of Transplantation. Pozella has a pharmacy degree and experience with direct patient care.

After completing an MBA, she joined GSK, where for 15 years she held several positions with increasing responsibility. Patti returned to school to pursue a Doctorate in Public Health with a concentration in health policy, quality of care and outcomes research. After spending several years as a marketing strategy and health behavior consultant to pharmaceutical companies in a variety of therapeutic areas, Patti joined United Therapeutics Corporation in , as Global Head of Patient Advocacy.

Her responsibilities have since expanded to include PRO and PPI development, and patient real-world experience studies. Michele Rhee was diagnosed with thyroid cancer at 20 while a junior in college, which led to the diagnosis of a life-threatening rare disease the next year. Unlike many others diagnosed with cancer or a life-threatening rare disease, Michele was lucky enough to have effective treatments and chose to dedicate her career to helping other patients who did not have the same luck.

At the time, she had never heard of patient advocacy, but today, she is a patient advocate by profession and passion. Prior to joining the Coalition in , Mr. Under his leadership, AARP engaged in robust public policy research and analysis, public education, and advocacy on health and retirement issues at the federal, state and international levels. Rother wrote numerous articles and was a frequent speaker on health, retirement security, the federal budget, and the boomer generation.

From to , Mr. In Mr.

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As a recovering scientist spending her career in corporate roles, she ultimately found her passion working with patient groups across the drug development spectrum. By incorporating the patient voice on innovative projects in clinical trial planning and development programs, she continues to lead cross functional teams to bring novel approaches in optimizing these companies' patient-focused missions. Continuous professional development, especially in activities that elevate women's roles across corporations, is another one of Parisa's passions.

In her spare time, she cultivates her innate drive to learn through traveling pretty extensively!

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She has served on various industry task forces and committees, and has provided expert testimony to New Jersey Joint Assembly Committees on major policy initiatives, including out-of-network reimbursement legislation, and tiered networks. In September , Ms. As the executive responsible for non-clinical patient services, she develops and implements next-generation patient engagement initiatives. Her twenty-five year career in health care includes extensive experience in the public and private sector focused on advancing the needs and interests of patients and caregivers.


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Prior to joining Celgene, Jaye Bea worked at Boehringer Ingelheim were she helped establish and implement a patient engagement strategy. Prior to her work in the public sector, Jaye Bea spent 14 years working at Genentech in a variety of roles across multiple therapeutic areas. Jaye Bea is passionate about making a difference for individuals with disabilities and spent several years as a local advocate and as co-chair of Citywide Council for Students with Disabilities. Therapeutic areas of focus include: Neuro inflammation, lupus, idiopathic pulmonary fibrosis, and eosinophilic esophagitis.

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Following several years of working on policy issues he returned to a lobbying role, but this time in the state capitals of Florida, Georgia and South Carolina. Corporate restructuring brought him back to a role on the Public Policy team as the Director of Federal Policy where he served until June when he returned to his current role as a federal lobbyist for the company. Tiah Tomlin, is a visionary, an entrepreneur, a warrior for women and a champion of causes. She sets goals for success and employs tremendous tenacity in completing them.


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In addition to her corporate pursuits, she also co-founded My Style Matters, LLC, a company that produced unique, stylish events to raise awareness and funding for worthwhile causes while encouraging healthy lifestyles. She uses this group to connect women, provide support and share their journey, ensuring that no sister in the battle for her life walks this journey alone. In , she was selected to participate in the Cancer Moonshot Summit with former Vice President Joe Biden and was also nominated as an honoree for the Dazzle and Dine event with Northside Hospital and the Atlanta Falcons organization.

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